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Showing posts from January, 2023

WHY A BUSINESS NEEDS ONLINE MARKETING SERVICES?

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  BUSINESS NEEDS ONLINE MARKETING SERVICES Are you still using those traditional marketing methods? Is your sales graph stagnant for quite some time? Well, its time to switch to digital marketing. Online marketing has grown drastically over the years. Today, online marketing has made business very easy and rapid, taking over the other marketing tactics.   It is basically a channel allowing a business or a brand to sell products or services using digital media like email, apps, social sites, etc. One can easily choose the type of online marketing by defining the target audience. Online marketing has not only made it easy to track the response of the audience but also improved customer satisfaction.   Role and importance of online marketing in a business Also known as Web marketing, the online market is emerging as the biggest platform to generate leads and later on converting them into customers. It helps in analyzing the metrics and improves the content for ...

TOP 3 SEO HACKS IN GOOGLE ANALYTICS

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  SEO HACKS IN GOOGLE ANALYTICS Google Analytics is a service offered by Google for analyzing and giving statistical data about the behavior of visitors to a particular website. Google analytics helps marketers in boosting up their website’s SEO ranking and attracting and retaining traffic. Lately, Google analytics has removed its feature of ‘essential keywords data’ so many marketers are now skeptical about using it for their business. But still, analytics continues to the best SEO tracking tool that helps you fetch relevant data in almost no time. The data supplied by analytics can be utilized to find numerous insights that help you in optimizing your website in different search engines.   If you’re planning to give a boost to your search traffic, then below is a list of 8 effective SEO tricks that you can use in Google Analytics to get targeted traffic to your website-   1Create custom alerts –   Marketers have to be constantly updated about any filt...

THE SEO TACTICS EVERY MARKETER MUST AVOID

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  TACTICS EVERY MARKETER MUST AVOID SEO plays an important role in every business. The technique customizes the content; as per the requirement of a search engine. It is necessary to keep a check on the traffic as it carries potentials leads and eventually targets customers. Search Engine Optimization is a tool, which can greatly enhance traffic and improve your search ranking. Every brand is now adopting the best SEO practices to fight the fierce competition in the market.   Here are some of the points that must be avoided by a smart marketer. 1. Keyword Stuffing Keyword stuffing can be a bad idea for content marketing. A search engine crawler examines for its algorithm and determines the number of times the keywords are used. Usage of excessive words won’t improve your website’s ranking. One has to improve the quality of their content to achieve the best result. One should also focus on sub-topics and related ideas rather than stuffing keywords into the content, to...